Click Fraud Detection and Prevention System For Ad Networks

  • Paulo S. de Almeida
  • João J. C. Gondim

Resumo


Click fraud detection consists of identifying the intention behind the clicks a system receives. A system that detects and prevents this type of fraud is proposed and implemented, based on the ad network, one of the 3 agents in the online ad environment. To validate, 3 servers were used, representing said agents. A bot simulates an attacker, and the frauds are ultimately identified by our proposed detector in tested scenarios.
Publicado
25/10/2018
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ALMEIDA, Paulo S. de; GONDIM, João J. C.. Click Fraud Detection and Prevention System For Ad Networks. In: WORKSHOP DE TRABALHOS DE INICIAÇÃO CIENTÍFICA E DE GRADUAÇÃO - SIMPÓSIO BRASILEIRO DE SEGURANÇA DA INFORMAÇÃO E DE SISTEMAS COMPUTACIONAIS (SBSEG), 18. , 2018, Natal. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2018 . p. 189 - 192.